The end of the champagne party: Sales plummet after two record-breaking years



Every self-respecting party requires good champagne, but it’s not always a party The most famous sparkling wine in the world. Producers expect sales and exports to decline this year, due to inflation pressures, and a return to a more normal pace after record sales in the past two years, due to the lifting of pandemic restrictions.

Comité Champagne, the French professional representing all major Champagne producers and houses, expects sparkling wine sales to reach around 314 million bottles in 2023. This is about 4% lower than in 2022, when 326 million bottles were sold.

In the first half of the year, according to the Champagne Committee perpetually, sales totaled 125.8 million units, 4.7% less than in the same period in 2022. Exports amounted to 77.7 million bottles, 3.7% less. Domestic sales in France were down 6.3%, at 48.1 million bottles.

“In France, the decline in shipments is due to inflation,” says a spokesperson for the Champagne Commission. As for exports it’s hard to say, because the comparisons are with 2022, the year in which exports were very high in the first semester. We think, rather, that the situation is back to normal after Eid poscovid”.

Champagne producers expect sales to remain at the same level over the next three years: an average of 315 million bottles. The 2023 harvest was on track, with little frost and hail damage, but soil water circulation could be a concern. Harvesting is expected to begin in the first ten days of September.

In fact, the Champagne Committee, which met on Wednesday, decided to limit production: the producers set the maximum grape yield that can be harvested for this type of sparkling wine at 11,400 kilograms per hectare, down from 12,000 last year .

Weather vagaries, vine deterioration, and vine aging affect the Champagne yield, which has declined by 26% in the past 12 years. “Given this situation, we have decided to make the most of the good years, when they come, to further improve the resilience of the sector,” the professional said in the statement.

It was this decline in performance, which ended in supply restriction, that allowed Cava Get some ground from last year’s French brilliance, while taking advantage of the fact that they require less rearing and are competitively priced. according to the data Origin designation kava2022 with sales of 249 million bottles worldwide, up 4.6% from the previous year and setting a new record for the entity.

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